This year Bethel Area Council started a Be The Love campaign. This actually grew from a conversation sparked by someone asking how to spell our school district – Bethel! Our district has been in social media and in the news a lot lately for some things that have caused a lot of negativity within the district. We thought this was the perfect logo/saying to adopt this year to help shine a light on the positive impact we all can have in our district. We launched our campaign a few months ago with t-shirts and put it out through multiple platforms including our district’s employee newsletter. As a council, in conjunction with our school district, we hoped to keep the positivity campaign going by encouraging our community to – Be THE Love!
Guest post by Jenn Talingo, Communications Chair, Bethel Area PTA Council 5.3